January never stop surprising us! Innovations, creativity, ingenuity! And the new edition of the International Salon de la Lingerie will not make us change our mind!
Yes, from Saturday, the Parc des Expositions of Porte de Versailles receives the world rendezvous of the sector. During three days, professionals will travel into the International Salon de la Lingerie in search of informations, meetings and products. Because the event draws trends of tomorrow. Summer 2018, or even Autumn-Winter 2018-2019 already have their main lines.
Top brands such as Akiko Ogawa, Claudia Shiffer Legs and Mise en Cage come together in six distinct but yet indissociable universes: luxury designers, lingerie and corsetry, nightwear and homewear, tights and footwear, 100% men , and young creators. Conferences, parades, spaces of inspiration, the International Salon of Lingerie is a real broth of ideas.
The woman is watched, listened to, analyzed to be sublimated and happy. Because this universe goes far beyond the simple sale of underwear. It is part of the women daily life, and of course men too because male market is extending, but also in the intimacy of the person. So close to the human, the lingerie has to be pleasing to the eye but also to the touch. The lingerie, seduces, reassures, transports and accompanies every gesture. It needs to be comfortable for the modern woman. The latter is constantly evolving, she is active and still feminine. Girly, fatal, sporty, she feels well in her body.
Materials thus changed to become aerial, lighter. Comfort takes a more important place in the act of purchase, but the aestheticism is not abandoned. Trend offices, at conferences, explain new behaviors, desires and expectations of buyers. Invitation to the dream, always, but while respecting the new codes, cultural and social.
Thus, the International Salon de la Lingerie presents to professionals new strategies to adopt, for example the integration of advices in the marketing policy. Before selling, it is necessary to seduce but also to reassure, and taking the control of feedback is now obvious.
Porte de Versailles Exhibition Center, Pavilion 1 – 25 minutes from Welcome Hotel by line 12 of the metro – Official Website of the event.